I’d like to think that I am at the mid point between two event weekends, but I’m not. My head is spinning because it’s already Thursday and last weekend feels like it was a month ago, which is about how old my last post is. In my defense, May and June have been busy months and though I have had to withdraw myself from some events I was keen to participate in due to injury we now we are into the dark heart of summer event season. It’s on.
I’ve taken on a greater role with 5 Peaks Trail Series and I am super excited to see where it takes me and while I continue to shoot the 5 Peaks BC events I now get to help guide the look and feel of the photography from our other events across Canada. This really kicked off last weekend and while I was shooting the 5 Peaks BC event at Alice Lake Provincial Park in Squamish, BC other photographers were shooting in Alberta and Ontario.
It’s also been a busy period in the Photography community. Recently The Chicago Tribune let go of it’s whole photo staff electing to outfit reporters with iPhones and employing freelancers as necessary. I want to address this issue, but I am still processing what this means, and how I feel about it. This is an issue for another post, or a year’s worth of posts, but for now, I have to let it go. After ‘retiring’ myself from photography late in 2008, I have obviously come back to it but I have come back to an industry deep in transition and very much reflective of Chris Anderson’s Long Tail model. Social media has created a voracious market place for content and the event community is being forced to reevaluate how to use photography and how to pay for it. Photography is no longer a value add, it can no longer be simply a revenue stream, it has to be more. Event photography has to interesting, creative and engaging because, in the era of Social Media, every photo has become a tool of outreach and branding. At it’s best photography should be sharing an experience that others want want in on.
Saturday in Squamish was a little wetter and a little colder than I had anticipated or prepared for. I definitely failed my Boy Scout training as I left the house in Vancouver unprepared for the conditions in Squamish but somehow I managed through. I even left my shoes on the roof of the car, finding them still there at a stop en route. Squamish is an ideal venue for trail running and Squamish trails are heavily used but also built and maintained by their users. In humping my gear down part of the course known as Credit Line, I came across a trail builder working on a couple of ladders to clean up a section of climbing. I was just as surprised to find out he had no idea that there was an event that morning as he was to look up and see almost 400 runners descend on him and his section of trail repair. Squamish offers an awesome variety of technical trails for runners and mountain bikers, lots of ups and downs under 300 foot trees, this is West Coast trail running at it’s finest, all that’s missing is a salmon bbq and a keg of west coast pale ale!